Date:  July 19, 2018  |   Photography: Beth Hall  |  

Pure Joy owners Meghan and Matt Feyerabend seem to thrive on community and authenticity. Since opening the Siloam Springs scoop shop (as they often refer to it) in June of 2017, they’ve adhered to their commitment to bring customers real, homemade ice cream without artificial ingredients and to bring their community a bit of hope in the form of championing children. The spirit and the shops tasty treats are catching on: Later this summer they’ll open a new location in Bentonville’s 8th Street Market and add a mobile cart to their catering options.

Pure Joy has 15 year-round flavors and three rotating seasonal flavors, including Blackout Lemonade, Lavender Mint Chip, and Strawberry Lavender, pictured above.

>> Their Cause
Pure Joy began in 2011 as a fundraising effort for a family the Feyerabends knew who were adopting a child. “Our partnerships are now a direct reflection of that initial event,” Matt says. “Multiple times a year we partner with local organizations that are doing the work of caring for children who are either orphaned or in vulnerable situations by hosting events where these organizations can connect with our followers.”

>> How They Got Their Name
“The ‘pure’ in Pure Joy is because the ingredients in our ice cream are always real and pure,” Matt says. “The ‘joy’ is not only how we hope our customers describe their experience of eating our ice cream, but it’s also the middle name of the young girl who was adopted by the family from our first fundraiser.”

>> Get the Scoop
“We try to produce flavors that are familiar yet unique in one way or another. We do this by making everything in-house—including our own caramel syrup, the brownies in our ‘Hello Brownie’ ice cream, and the cookies in our ‘Cookie Crumble’ flavor—and by completely crafting our ice creams and sorbets from scratch.” Pure Joy’s waffle cones are also scratch-made and they plan to re-introduce craft sodas to the scoop shop menu soon.

Find more information about Pure Joy Ice Cream, including location and hours, at purejoyicecream.com.