Paint companies’ Color of the Year picks feature a coastal flair for 2024

There’s a reason blue is often referred to as a neutral color in interior design: it looks good in just about every setting. The most prevalent hue seen in nature, it’s also known to bring a sense of calm to interiors. Therefore, it’s no surprise paint companies are returning to this versatile tone for their Color of the Year selections, such as Sherwin-Williams’ “Upward.” “We’ve seen nature-inspired colors taking over since the beginning of this decade, with greens and earthy tones taking over the first few years,” says Sue Wadden, the company’s director of color marketing. She describes “Upward” as a light and airy blue with a little bit of gray. “It’s a very peaceful color that evokes happiness and positivity, creating a calm environment in any room.”
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