When owner Merry Kline decided to open an updated location of her beauty and cosmetics boutique, Belle & Blush, she approached one of her customers known for her design savvy to help with the project. “Tobi and her daughter actually shopped in our store before this project,” Merry says. “Because we cater to women and so many mother-daughter duos love our store, I felt like Tobi would really understand Belle & Blush and the experience we want to provide.”
“We really wanted to create an inspiring and comfortable shopping experience rather than just another store,” Merry adds. “We also focused on making sure that it felt fun and interactive but, at the same time, upscale.”…
