Low’s Bridal: Also known as The Rusher Hotel and The Great Southern Hotel
Every year, more than 3,000 brides-to-be descend upon Low’s Bridal in Brinkley, Arkansas, to pick out the dress they’ll wear on their big day. Now a city with a population of 2,700, it might seem surprising that this is the setting of the 25,000-square-foot store that has become a mecca for boutique bridal looks. However, given the history of the building—and the city—it’s not quite a mystery how this came to be.
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