As we enter summer, more of our clients are ready to redecorate. Color selection is a topic that most consumers struggle to overcome so we thought it would be helpful if we delve into how color has a psychological impact in interior design. Color is such a broad subject, so we are wrapping up our three part series and hope you enjoy learning about color psychology.
RED– A color well known for excitement and intense feelings; red is a color that should be specified with great thought. Because it increases appetite, it is utilized in culinary design frequently. A few fun facts about this passionate color are listed below.
• Creates feelings of excitement and intense emotions
• Can create intense anger
• Is known to create warmth, comfort, and love when warmer shades of red are utilized
• Increases heart rate and blood pressure
• Increases appetite
BROWN– A beloved neutral that provides warmth, safety, and comfort, Brown is one of the most favored of neutrals. Take a look at this color’s characteristics below.
• Provides warmth, strength, and security
• Reduces stress and conflict
• Soothes tense muscles
• People tend to “open up” when surrounded by brown
• Provides credibility and reassurance
BLACK – Elegant, bold, and ideal for highlighting key pieces in a room; black absorbs all light in the color spectrum and is often regarded as a color of power and strength.
• Sophisticated and elegant
• Provides a feeling of trustworthiness and feels friendly
• Creates enthusiasm and excitement
• Increases heart rate
• Increases appetite and is therefore used in the restaurant industry frequently
• Improves lung functioning and is specified in bedrooms for children with asthma
• Utilized in workout rooms because of it’s energizing effect
• Provides a feeling of being “grounded” in the space
• Bold and strong
I hope you enjoyed the last post of our color psychology series. It’s fun to learn how the mind responds to color!
Photo courtesy of Janet Warlick
Shayla Copas, owner and principal designer of Shayla Copas Interiors is an award winning Arkansas designer who has been voted by numerous publications as a favorite designer in the state. Her work has graced the pages of AT HOME IN ARKANSAS and other statewide and national publications throughout her 20 year career. Most recently, her work was featured on the cover of a Christmas interior design book, featuring several top designers across the nation including, Christopher Radko and HGTV personality Joe Ruggiero. Shayla is a member of the Interior Design Society and National Kitchen and Bath Association. Her new blog EN VOGUE with SHAYLA COPAS focuses on trends in home design and entertaining.